Posts by Lilly Delmage
What are brush-on builder gel & BIAB™ nails?
Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows for quick and easy application.…
Read MoreCrowland log cabin nail salon: “My clients love being surrounded by nature”
As’ka Baran, owner of Crowland-based nail salon, Holistic Health & Beauty, opens the doors to her unique space – a log cabin nestled in the corner of her garden. “Working from a log cabin brings a sense of connection with the earth and nature,” shares As’ka. “Clients often comment that they love that once they…
Read More5 TikTok nail trend names debunked: princess nails, sorbet nails & more
Every day there seems to be a new name for a nail style, whether that be ‘princess nails’, ‘sorbet nails’ or even ‘glazed doughnut’ nails – so let’s break down what five key trend names mean… Do you often hear requests at the nail desk and find yourself wondering, ‘What is that?‘ The ever-evolving nature…
Read MoreLecenté expands nail product offering with coloured rubber builder gels
Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed to offer both performance and creativity, the buildable formula caters to clients with flaky, bendy, thin and splitting nails. The product anchors to the natural nail, and its flexible nature allows it to move with…
Read MoreLondon nail artist creates 3D food-inspired designs for Aldi campaign
Nail artist and social media star, Sophie Parkinson, was called on by Aldi to create 3D nail art replicating the supermarket’s fan favourite products. Sophie spent over 300 hours perfecting the festival nail art designs, which include miniature versions of caterpillar cake, Cuthbert; Bramwell’s Baked Beans; Nordpak Slightly Salted Butter and Professor Peppy. The thumbnail…
Read MoreA guide to the gel system: when & how to use & troubleshooting tips
Nail pros share insight on the gel system… When to use the gel system Theresa Foddering, Lecenté business development manager & Scratch Stars Shooting Star Award finalist 2025, adds: “If a client has weak or brittle nails that require extra support and strength, hard gel is a great option for enhancements. The product often has a…
Read MoreCloud software provider launches growth hub for beauty professionals
Beauty, wellness and fitness software provider, Zenoti, has announced the launch of free growth hub for pros: The Check-In. Powered by Zenoti, The Check-In is a content and resource hub that connects industry professionals to helpful information, such as leadership tips, growth strategies and insights to help drive their business goals. Pros can also download…
Read MoreImportant July dates for your nail & beauty business
Get your business prepared for the month of July, with our roundup of dates to note… UV Safety Month Each July, UV Safety Month serves to educate the public about the importance of protecting themselves from the harmful effects of ultraviolet (UV) radiation, particularly in the summer months when UV intensity is at its highest.…
Read MoreDiscover the Wales nail salon inside the Brecon Beacons National Park
Owner of Nails by Sam, Sam Devereux, opens the doors to her nail salon, located in the heart of the Brecon Beacons. “My salon is based in my back garden, which is away from roads and completely private. We’re very lucky to live in the middle of the Brecon Beacons and have some beautiful views,”…
Read MoreBeau’s lines on nails: what they are & how to treat them
Have you heard of Beau’s lines on nails – but aren’t quite sure what they are? Here’s everything you need to know about the natural nail condition. What are they? Beau’s lines are horizontal ridges or dents on the nail plate, caused by a slowdown in the production of new nail cells by the nail…
Read MoreBritish Beauty Council expands Board of Directors & Advisory Board
The British Beauty Council (BBCo) has welcomed industry professionals to its Board of Directors and Advisory Board, to drive forward its goals for the UK beauty industry. Sue Fox, former president of Estée Lauder UKI, and Sarah Boyd, managing director of Sephora UK, have joined the Council’s Board of Directors. These appointments are among several…
Read MoreBrighton nail artist: mixed media allows me to create nail art with greater impact
Get to know Scratch Stars Mixed Media Artist of the Year finalist 2025, Sabre van Dijk, in an exclusive interview on her career journey and why she applied for the competition… Tell us about your nail journey… I’ve studied art for as long as I can remember: Photography at the University of the Arts London, followed…
Read MoreCommunity chat: 3 networking groups for nail pros
Are you seeking support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but don’t know who to ask? The answer might lie in joining a nail networking group. Here’s three to have a look at… The Nail Tech Org With an impressive 83,000…
Read MorePinterest reveals the top 7 nail trends for summer 2025
Social media platform, Pinterest, has released another of its trend-identifying reports highlighting the top nail trends for summer 2025. Here are the ones to know: Cat eye nails A versatile style that can be adapted to the demands of any season, cat eye designs remain popular for summer 2025. In particular, searches for ‘baby blue…
Read MorePowys nail salon: where rustic charm meets luxury beauty treatments
Jodie Evans, owner of Wales salon, Nail Envy, speaks to Scratch about the journey of building her thriving nail business. “Nail Envy is designed to feel like a luxurious home-from-home, combining rustic charm with modern elegance,” says Jodie. “The interior features brickwork, warm wood tones and plush velvet chairs – creating a welcoming and stylish…
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